Effective communication models in the salon business by Simon Doiban

 

At the heart of the salon business is a continuous communication process. The profits and success of the enterprise depend on how well the psychology of communication with clients is built up. You can have the most advanced equipment, and the best professionals can work, but if there is no contact with customers, then the desire to come back to your beauty salon, they will not occur. Owner and head of Beauty Consulting Academy international consulting company Simon Doiban constantly discuss the importance of open communication with their target audience during his author's training.

Business Expert

DoibanSimon is an international expert, practitioner, and consultant on business development in the beauty industry. He knows how to develop beauty salons, cosmetology clinics, and medical centers and how to sell services, products, and customer service. Business owners and salon managers in Russia, Ukraine, Israel, and America seek his business advice. Simon opened his first salon in 2012 in the Russian city of Omsk, where he moved from Israel. In a short time, a small salon has grown into a chain, and a beauty-consulting academy and a leading international business school for launching, developing, and managing a salon business were created. Dozens of franchised salons of prominent Russian and Ukrainian beauty centers were opened from scratch under the mentorship of Simon Doiban. Beauty Consulting Academy is approached by business owners, managers, and administrators of beauty salons, cosmetology, medical and wellness centers, and SPA complexes. As a rule, they need help building business processes in existing beauty salons, as well as at the stage of start-up. The company's specialists study the situation of each particular establishment, adapt administrative management standards, management control, and communication processes developed personally by Simon Doiban, and then successfully integrate them into the client's business.

Effective communications

The most sought-after service at Beauty Consulting Academy is the request to build effective communication with clients in the salon. On May 26, 2017, Simon Doiban participated in the Business Spring 2017 entrepreneurial forum in Moscow at the World Trade Center. As part of the "Business for a Healthy City" business session, expert Doiban addressed 500 small and medium-sized businesses with his author's report "Building Effective Communication Models - One of the Key Benefits of Modern Urban Business." During his speech, he highlighted successful business cases and shared his experiences in the industry's promising areas of business development. The report's key message is that in the beauty industry, the company can make a breakthrough and take a leading position in the market in many respects only due to effective communication methods. Specialists who study the market of a certain city, the needs of target groups, and the potential of the client salon help managers build interaction with their target audience correctly. Based on the findings, standards for each level of staff are developed, and these algorithms for interaction with customers are implemented in the daily practice of the beauty salon.

Today, Simon Doiban lives in America and runs his beauty consulting company. The recognized expert regularly conducts his online-training courses on effective communications in the beauty industry, rejuvenation, and wellness. Along with the consulting business, DoibanSimon is preparing to open his beauty center in Miami. Of course, he studied the target audience at which his salon will be oriented. According to Simon, America has a special consumer psychology. Florida is full of small local salons, but most offer a limited list of services and a low level of customer service. Complex and professional beauty businesses are few and far between. Success will be for the beauty center, which in one institution, will offer its clients a comprehensive approach to health, rejuvenation, and self-care procedures. It must be a place where the staff will know the clients by name, remember their peculiarities, and be able to offer each guest an individual approach and a high level of service.

Simon Doiban is currently developing a large-scale project - he is creating a beauty salon where women will always come back for comfort, beauty, youth, and excellent mood. We wish Simon Doiban success, and we are waiting for discoveries!